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customer loyalty

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March 15, 2011  7:27 PM

Customer loyalty programs may be less effective than you think



Posted by: Barney Beal
customer loyalty

Despite some fairly frequent Twittering (@barneybeal) working at a company called TechTarget and covering enterprise software, I'm not that much of a gadget geek. In fact, I've only had a smartphone for about a year. I've loaded some of...

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January 12, 2009  2:33 PM

Lior Arussy on the customer experience in an economic decline



Posted by: Barney Beal
customer experience management, customer loyalty

June 20, 2008  9:08 PM

Jeanne Bliss on chief customer officers



Posted by: Barney Beal
customer loyalty, marketing management strategies

January 30, 2007  3:48 PM

Seth Godin on marketing metrics and social media



Posted by: Barney Beal
customer loyalty, marketing management strategies, Web 2.0

Seth GodinIn this podcast, Seth Godin, author of nine books, including the New York Times bestseller Purple Cow: Transforming Your Business by Being Remarkable, talks...

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August 29, 2006  3:09 PM

Martha Rogers on Return on Customer and Customer Value



Posted by: Barney Beal
customer loyalty, marketing management strategies

Martha RogersIn this podcast, Martha Rogers, who has co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on...

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