Voices of CRM:

customer loyalty programs

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September 8, 2011  6:00 PM

Should companies do more to expose inner workings of loyalty programs?



Posted by: Rosecafasso
customer loyalty programs

The recent bankruptcy of bookstore chain Borders Group Inc. may be just another casualty in the retail market, but it also raises ethical questions for any company offering a customer loyalty rewards program. What responsibility does a company have in protecting and informing its customers about...

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