Customer communities

CA turns online customer community wasteland into active collaboration

BOSTON – CA Technologies had an urgent need to make its online community actually feel like a community.

Eight years ago, the Islandia, N.Y., IT management and software company, was wrestling with eight different community sites -- a Web dissonance...

Are customer communities really all that helpful?

I'm attending the Gartner CRM Summit here in Scottsdale, Ariz. this week and Michael Maoz opened up the show with a pretty compelling keynote laying out how the way businesses interact with their customers is evolving, how...