Voices of CRM:

Customer communities


June 22, 2012  3:44 PM

CA turns online customer community wasteland into active collaboration

Posted by: Albert McKeon
Add new tag, CA Technologies, Customer communities

BOSTON – CA Technologies had an urgent need to make its online community actually feel like a community.

Eight years ago, the Islandia, N.Y., IT management and software company, was wrestling with eight different community sites -- a Web dissonance...

September 14, 2009  8:02 PM

Are customer communities really all that helpful?

Posted by: Barney Beal
Customer communities, Gartner, online service, social crm

I'm attending the Gartner CRM Summit here in Scottsdale, Ariz. this week and Michael Maoz opened up the show with a pretty compelling keynote laying out how the way businesses interact with their customers is evolving, how...


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