Customer communities

Are customer communities really all that helpful?

I’m attending the Gartner CRM Summit here in Scottsdale, Ariz. this week and Michael Maoz opened up the show with a pretty compelling keynote laying out how the way businesses interact with their customers is evolving, how organizations need to adapt as we come out of a global recession and how Gartner will address it all in the coming days.

A few of Maoz’s statements stood out, particularly in light of recent announcements from RightNow and Continued »