CRM strategy

Social marketing demands connections not just content

So, you have a great social marketing strategy built around really good content. Well, guess what? You might not be doing enough, according to one social media expert.  "Many people are focusing on content,'' said Gary Vaynerchuk, author, consultant and entrepreneur. "I focus on context. That's...

Social CRM, Versace-style

This week, Versace, a world-renowned fashion company, was dubbed “dumb’’ and “just plain stupid,’’ by social CRM analysts when it was reported that it scrubbed its Facebook page of negative customer comments concerning a production...

Dennis DeGregor and the customer-transparent enterprise

Organizations need to transform...

Gartner-1to1 Media CRM award winners share their secrets

Gartner and 1to1Media got together again to bestow their annual CRM award winners at the Customer 360 Conference here...

Gartner: CRM no longer a priority… or is it?

Gartner's business and technologies priority survey is out and the news is not good for CRM technology. While "attracting and retaining new customers" comes in at #5 of the top 10 business priorities, CRM software doesn't...

Loomis switches from Salesforce.com to Oracle CRM On Demand

September 23, 2008  9:59 AM

Tanner and Culbert on CRM strategy, trends in today’s careers

Posted by: Barney Beal
CRM careers, CRM strategy

What are hiring managers looking for when interviewing candidates for today's customer-facing jobs? How are recent trends affecting the career landscape for...

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September 16, 2008  4:06 PM

Tanner and Culbert on CRM certification, consulting

Posted by: Barney Beal
CRM careers, CRM strategy

What certification is most suitable for today's CRM practitioner? How much demand is there for people certified in PeopleSoft CRM? Is a good idea for someone...

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August 29, 2008  1:35 PM

Tanner and Culbert on CRM technology in today’s jobs

Posted by: Barney Beal
CRM strategy, industry news, Web 2.0

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February 7, 2008  9:31 AM

Christopher Carfi on VRM, social networks

Posted by: Barney Beal
CRM strategy, marketing management strategies, Web 2.0

Christopher Carfi, CEO of Cerado Inc., discuses the work he's doing with VRM,...

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