CRM for SMBs

Brent Leary on CRM for SMBs

The recession has companies worried about their customer relationships more than ever and that’s encouraged small- and medium-sized businesses (SMBs) to start taking a closer look at CRM software.

While consolidation has been a major factor in the market for CRM software for large enterprises, start-ups are cropping up all the time to serve the SMB sector.  SearchCRM.com sat down with Brent Leary, co-founder and partner of CRM Essentials LLC, a CRM consultancy and advisory firm focused on small and mid-sized enterprises that provides training and best practices for implementing CRM software and CRM programs.

In this 15-minute podcast, Leary discusses:

• The current state of adoption of CRM software among SMBs
• Best practices for SMBs deploying CRM software
• What SMBs have learned about CRM failure from their enterprise counterparts
• The effects Web 2,0 and social networking are having on managing customer relationships and how SMBs can and are taking advantage of it

 

 Brent Leary on CRM for SMBs [17:37m]: Play Now | Play in Popup | Download