Voices of CRM:

content marketing


December 6, 2011  2:20 PM

Gilbane Conference Roundup: Winning and losing content marketing strategies

Posted by: Rosecafasso
content management systems, content marketing, mobile marketing, social crm

Marketing experts offered plenty of advice last week at the Gilbane Conference in Boston to companies searching for ways to use content with social and mobile platforms as a way to grab customers' attention. In short, they said companies should stay focused on the basics of content marketing, not...

December 2, 2011  3:03 PM

How much Web content should be delivered to mobile devices? Experts can’t agree

Posted by: Rosecafasso
content marketing, mobile content management, web content management

If content marketing experts at the Gilbane Conference in Boston this week couldn't agree on the best approach to delivering web content to mobile devices, what's a company still feeling its way through the mobile revolution to do? It seems there is no simple answer. At a conference panel...


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