Steve Cakebread has seen a thing or two when it comes to the CRM market. He was chief financial officer at Autodesk before moving on to the same position at Salesforce.com, leading it through its initial public offering and eventually serving as president and chief strategy officer.
He is now chief financial officer at Xactly Corp.
He talked with SearchCRM.com about his career, the trajectory of Software as a Service (SaaS) and the emerging market for sales performance management software.
In this 13-minute podcast, appropriate for both IT and business professionals (particularly those in finance), Cakebread discusses:
- CRM’s biggest surprise
- The attraction of SaaS for CFOs
- The drivers for sales performance management software
- How sales performance management software is being purchased and who’s paying
- Why customers aren’t necessarily getting those kinds of features from their core CRM or SFA vendors.