Voices of CRM

Jul 9 2007   9:23AM GMT

Sheryl Kingstone on mobile CRM

Barney Beal Barney Beal Profile: Barney Beal

Sheryl KingstoneIn this podcast, Sheryl Kingstone, director for customer centric strategies at the Yankee Group, shares her insight into mobile CRM.


She discusses deploying mobile CRM applications, choosing between a CRM suite vendor for your mobile needs or turning to partners for their mobile applications. She also shares some of the pitfalls and best practices for mobile CRM.

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  • Barney Beal
    Mobile CRM although hold much promise but it has still some way to go. Most sales/marketing people I know of would best use their mobile phones to get alerts on upcoming meetings, new leads, contact information of leads to call and it seems that at the moment they are not looking for anything more than that!!!!
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