Jan 30 2007 3:48PM GMT
Posted by: Barney Beal
Web 2.0, marketing management strategies, customer loyalty
Seth Godin on marketing metrics and social media
Posted by: Barney Beal
Web 2.0, marketing management strategies, customer loyalty
In this podcast, Seth Godin, author of nine books, including the New York Times bestseller Purple Cow: Transforming Your Business by Being Remarkable, talks about how CRM has failed marketing, what marketers can learn from social media and his take on the market.
He also questions the fascination with metrics in marketing.
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