Voices of CRM

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» VIEW ALL POSTS Jan 30 2007   3:48PM GMT

Seth Godin on marketing metrics and social media



Posted by: Barney Beal
Tags:
customer loyalty
marketing management strategies
Web 2.0

Seth GodinIn this podcast, Seth Godin, author of nine books, including the New York Times bestseller Purple Cow: Transforming Your Business by Being Remarkable, talks about how CRM has failed marketing, what marketers can learn from social media and his take on the market.

He also questions the fascination with metrics in marketing.

1  Comment on this Post

 
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  • Barney Beal
    Instead of podcasts cant we just have normal books or e-books !
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