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Voices of CRM

Dec 6 2007 11:03AM GMT

SAP talks SAP CRM

Posted by: Barney Beal

industry news, software upgrades, SaaS vendors, CRM strategy, CRM vendors

After SAP introduced its revamped CRM system, SAP CRM 2007 at its annual Influencer Event in Boston, executives say SAP is now “a CRM company.” Michael de la Cruz, senior vice president for SAP CRM solutions, and Bob Stutz, president and general manager CRM global strategy product development discuss the new interface, usability and SAP’s development plans.

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About the Blogger

Barney Beal

As News Director for TechTarget's Enterprise Applications group, Barney Beal coordinates and oversees news coverage for five websites. Prior to joining TechTarget, Barney worked for a number of newspapers and wire services as both a reporter and photographer. Most recently he worked as a freelancer in Boston and before that as a staff writer at the Daily Hampshire Gazette in Northampton, Mass. READ MORE

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