Voices of CRM

Aug 20 2009   2:50PM GMT

Natalie Petouhoff and five strategies for social media customer service

Barney Beal Barney Beal Profile: Barney Beal

Natalie PetouhoffWhile many corporate social media initiatives have focused on marketing and public relations some companies have begun to use social networks and communities as a customer service channel.

Natalie Petouhoff, an analyst with Cambridge, Mass.-based Forrester Research, recently authored a report outlining five strategies to achieve customer service excellence with social media. Petouhoff interviewed a number of organizations, including Comcast and iRobot, to learn best practices and pitfalls to avoid with social media initiatives.

In this 15-minute podcast, she details some of her research and conclusions and outlines the five pest practices for customer service excellence with social media.

 

For more on social media and customer service:

Read Natalie Petouhoff’s blog entry on the five strategies for customer service and social media

See her case studies on Lenovo’s social media customer service and Sage Software’s initiative

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