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Sep 21 2007 10:12AM GMT
Posted by: Barney Beal
CRM strategy, Web 2.0
Ed Thompson on CRM and Web 2.0
Posted by: Barney Beal
CRM strategy, Web 2.0
Ed Thompson, vice president and distinguished analyst with Gartner Inc., shares his thoughts on the Web 2.0 phenomenon and how it’s affecting CRM operations in this podcast.
From the Gartner CRM Summit, Thompson discusses the ways CRM technology vendors are adopting Web 2.0 technology, blogs, getting started with Web 2.0 initiatives and the role of start up companies in the evolution of Web 2.0 and CRM.
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