Voices of CRM

Feb 8 2011   2:36PM GMT

Dennis DeGregor and the customer-transparent enterprise

Barney Beal Barney Beal Profile: Barney Beal

Dennis DeGregorOrganizations need to transform their 20th century CRM practices that focus from the enterprise-out to 21st century practices that focus from the customer-in, according to Dennis DeGregor.

The former head of CRM at Bank of America has written a book entitled “The Customer-Transparent Enterprise” explaining his philosophy and the blueprint for getting there. It examines social and peer-to-peer networks that are changing customer relationships and how companies need to integrate them with their existing channels.

In this Voices of CRM podcast, DeGregor discusses:

  • His experiences in CRM
  • The customer transparent enterprise model
  • The difference between B2B and B2C companies
  • The metrics to accomplish customer transparency

 Comment on this Post

There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network: