Apr 21 2009 3:45PM GMT
Posted by: Barney Beal
CRM for SMBs, CRM implementation, evaluating CRM software
Brent Leary on CRM for SMBs
Posted by: Barney Beal
CRM for SMBs, CRM implementation, evaluating CRM software
The recession has companies worried about their customer relationships more than ever and that’s encouraged small- and medium-sized businesses (SMBs) to start taking a closer look at CRM software.
While consolidation has been a major factor in the market for CRM software for large enterprises, start-ups are cropping up all the time to serve the SMB sector. SearchCRM.com sat down with Brent Leary, co-founder and partner of CRM Essentials LLC, a CRM consultancy and advisory firm focused on small and mid-sized enterprises that provides training and best practices for implementing CRM software and CRM programs.
In this 15-minute podcast, Leary discusses:
- The current state of adoption of CRM software among SMBs
- Best practices for SMBs deploying CRM software
- What SMBs have learned about CRM failure from their enterprise counterparts
- The effects Web 2,0 and social networking are having on managing customer relationships and how SMBs can and are taking advantage of it
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