While consolidation has been a major factor in the market for CRM software for large enterprises, start-ups are cropping up all the time to serve the SMB sector. SearchCRM.com sat down with Brent Leary, co-founder and partner of CRM Essentials LLC, a CRM consultancy and advisory firm focused on small and mid-sized enterprises that provides training and best practices for implementing CRM software and CRM programs.
In this 15-minute podcast, Leary discusses:
- The current state of adoption of CRM software among SMBs
- Best practices for SMBs deploying CRM software
- What SMBs have learned about CRM failure from their enterprise counterparts
- The effects Web 2,0 and social networking are having on managing customer relationships and how SMBs can and are taking advantage of it