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Voices of CRM:

January, 2012

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January 25, 2012  7:09 PM

Customer service is from Venus, data quality is from Mars



Posted by: Barney Beal
call center agent, customer data, customer service, data quality

The traditional barriers to a successful CRM implementation have largely been identified and addressed -- user adoption, integration, customization - yet the solution to one problem remains frustratingly elusive -

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