Voices of CRM:

December, 2011

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December 29, 2011  6:09 PM

Integration, social engagement top CRM wish lists



Posted by: Barney Beal
CRM integration, SaaS CRM, social crm

By Rose Cafasso, Associate Site and News Editor CRM practitioners are serious people with stressful jobs. So, to depart from the everyday challenges as a way to wrap up 2011, SearchCRM posed a light-hearted question to several marketing, IT and social media folks.  We discovered our share of...

December 6, 2011  2:20 PM

Gilbane Conference Roundup: Winning and losing content marketing strategies



Posted by: Rosecafasso
content management systems, content marketing, mobile marketing, social crm

Marketing experts offered plenty of advice last week at the Gilbane Conference in Boston to companies searching for ways to use content with social and mobile platforms as a way to grab customers' attention. In short, they said companies should stay focused on the basics of content marketing, not...


December 2, 2011  3:03 PM

How much Web content should be delivered to mobile devices? Experts can’t agree



Posted by: Rosecafasso
content marketing, mobile content management, web content management

If content marketing experts at the Gilbane Conference in Boston this week couldn't agree on the best approach to delivering web content to mobile devices, what's a company still feeling its way through the mobile revolution to do? It seems there is no simple answer. At a conference panel...


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