Voices of CRM:

September, 2011

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September 30, 2011  12:49 PM

Salesforce, Microsoft, SAP take different tacks on CRM data management

Rosemary Cafasso Profile: Rosecafasso

Could a CRM data management battle be coming?  Salesforce.com did a curious thing recently. First it made a big deal at Dreamforce about a new database feature called

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September 8, 2011  6:00 PM

Should companies do more to expose inner workings of loyalty programs?

Rosemary Cafasso Profile: Rosecafasso

The recent bankruptcy of bookstore chain Borders Group Inc. may be just another casualty in the retail market, but it also raises ethical questions for any company offering a customer loyalty rewards program. What responsibility does a company have in protecting and informing its customers about...


September 7, 2011  7:35 PM

CRM Idol update

Barney Beal Barney Beal Profile: Barney Beal

The reviews are in and so are the envelopes.  Paul Greenberg's labor of love, CRM Idol, has entered its next phase. Greenberg and his panel of judges, Jesus Hoyos, Esteban Kolsky, Denis Pombriant in the Americas and Silvana Buljan, Mark Tamis and...


September 2, 2011  3:55 PM

Social marketing demands connections not just content

Barney Beal Rosemary Cafasso Profile: Rosecafasso

So, you have a great social marketing strategy built around really good content. Well, guess what? You might not be doing enough, according to one social media...


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