Voices of CRM:

March, 2011

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March 30, 2011  4:21 PM

Salesforce.com to acquire social media monitoring provider Radian6

Barney Beal Barney Beal Profile: Barney Beal

By Mark Brunelli, News Editor CRM software giant Salesforce.com today announced plans to acquire Radian6, a Halifax, Canada-based social media monitoring provider, for $276 million in cash and $50 million in stock. Radian6's technology is used by companies like AAA, Dell, GE, Kodak,...

March 18, 2011  3:11 PM

Social CRM taking greater steps toward wider adoption

Barney Beal Barney Beal Profile: Barney Beal

A pair of analyst reports issued recently helps provide a pretty clear indication of the maturation of social CRM. Earlier this month, Gartner predicted a rapid rise in using social CRM for customer service. "Social CRM for customer...


March 15, 2011  7:27 PM

Customer loyalty programs may be less effective than you think

Barney Beal Barney Beal Profile: Barney Beal

Despite some fairly frequent Twittering (@barneybeal) working at a company called TechTarget and covering enterprise software, I'm not that much of a gadget geek. In fact, I've only had a smartphone for about a year. I've loaded some of...


March 4, 2011  3:48 PM

Service Cloud 3: Is unified communications or social CRM the bigger news?

Barney Beal Barney Beal Profile: Barney Beal

Yesterday in New York, Salesforce.com previewed an upgrade to its next customer service application, the Service Cloud 3. Similar to its year-old integration with Twitter, reports focused on

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