Voices of CRM:

August, 2010

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August 16, 2010  7:22 PM

Is IBM delving deeper into CRM?



Posted by: Barney Beal
IBM, Marketing automation software, Unica

For years, IBM has worked around the periphery of CRM. Big Blue has invested heavily in integrating customer data when it bought DWL, and in BI and data warehouse integration with its

August 16, 2010  6:49 PM

Competitors react to IBM-Unica deal



Posted by: Barney Beal
IBM, Marketing automation software, Marketing automation technology, Unica

Last week, IBM acquired Unica, entering into the marketing automation software market. While few people expressed surprise at the news, competitors saw it as a validation of the market and...


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