July, 2010

Google gets in the CRM game

As we all know, Google is much more than a search engine these days. It's in the mobile phone business (I recently broke down and got myself a Droid Incredible). It's in the TV business. It has its own

Jill Dyché on making the business case for CRM analytics

What does the future hold for CRM university programs?

Last week the University of Toronto launched a center for CRM excellence at its Rotman School of Management. CRM programs in higher education have a bit of a difficult history. A number have come and gone. The