Voices of CRM:

March, 2007


March 21, 2007  3:52 PM

Microsoft users give CRM tips

Posted by: Barney Beal
CRM strategy, evaluating CRM software, implementation, marketing management strategies

At the Microsoft Convergence show, representatives from Cold Stone Creamery, Roland DGA and WellMark Blue Cross Blue Shield shared their advice and best practices in implementing CRM. The three practitioners represent different sides of CRM. Cold Stone Creamery's Heather Dorr is a...


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