Voices of CRM:

August, 2006


August 29, 2006  3:09 PM

Martha Rogers on Return on Customer and Customer Value

Posted by: Barney Beal
customer loyalty, marketing management strategies

Martha RogersIn this podcast, Martha Rogers, who has co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on...

August 1, 2006  3:05 PM

Zach Nelson on CRM and ERP integration

Posted by: Barney Beal
evaluating SaaS, industry news, SaaS implementation, SaaS vendors

Zach NelsonIn this installment of the Voices of CRM podcast series, Zach Nelson, CEO of NetSuite Inc. in San Mateo, Calif., talks about NetSuite's beginnings, the CRM market...


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