Voices of CRM:

August, 2006

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August 29, 2006  3:09 PM

Martha Rogers on Return on Customer and Customer Value

Barney Beal Barney Beal Profile: Barney Beal

Martha RogersIn this podcast, Martha Rogers, who has co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on...

August 1, 2006  3:05 PM

Zach Nelson on CRM and ERP integration

Barney Beal Barney Beal Profile: Barney Beal

Zach NelsonIn this installment of the Voices of CRM podcast series, Zach Nelson, CEO of NetSuite Inc. in San Mateo, Calif., talks about NetSuite's beginnings, the CRM market...


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