In its own words (from the organization’s home page) the Open Data Center Alliance, aka ODCA, “… is working actively to shape the future of cloud computing — a future based on open, interoperable standards.” Their membership includes 300-plus companies, including Nokia, Rackspace, BMW, China Unicom, Deutsche Bank, Lockheed Martin, Motorola Mobility, and AT&T — in other words a mix of consumers and producers of cloud services and technologies. Does this sound like the kind of broad, all-embracing, standards-oriented effort to which Microsoft would voluntarily become a party? Well, hold on: believe it or not, Microsoft and ODCA announced its membership in the organization on February 27, 2013 (here’s a link to a Microsoft-News.com article entitled “Microsoft Joins Open Data Alliance to Shape The Future of Cloud“).
Microsoft’s angle into this move comes out of Windows Azure, the company’s cloud computing platform for building, deploying, and managing applications and services through Microsoft’s global network of data centers. In writing about the move, Slate‘s Nick Kolakowski says “Microsoft has spent the past several weeks pushing Office 365 Home Premium … even highlighting … how the cloud-based version is a better deal. That’s not a move by a company dabbling in the cloud, that’s one betting one of its biggest cash cows on it. …one can see why the company likes to say it’s ‘all in’ with regard to the cloud.” For MS to jump onto an open, standards-based approach to cloud computing is also a strong if tacit acknowledgement that the cloud is bigger than any single company’s platforms, frameworks, tools, and technologies. They already know they have to rub shoulders with the other players in the cloud space, but it’s refreshing and inspiring to see them do something to recognize the realities of the cloud (“it’s bigger than all of us put together” might make a supplementary mantra for the OCDA, should they be looking for further taglines or rhetorical justifications).
Any way you look at it, though, this is big news, and represents a major new approach to a major market for the colossus of Redmond. Frankly, I’m very interested to see this going down, and will be watching closely as the real import (and standards support and compliance) involved in ODCA membership manifests itself across the many cloud-related Microsoft platforms, frameworks, and products — and its various certification programs as well.