Posted by: Eric Siebert
Eric Siebert, justify, VMware, VMworld
VMworld is less than a month away, and if you’re serious about VMware virtualization you can’t afford to miss it. You might be having trouble convincing your boss to approve your attendance at the show, so here is a sample letter that you can use to justify the expense of attending the conference.
Dear [insert boss's name here],
I would like to attend the upcoming VMworld conference in San Francisco from August 31 to September 3. I know that as economic times are tough we need to be careful with spending, but I believe that this would be money well spent.
The cost of VMworld, including registration and travel expenses, is roughly the same as a one-week IT training class. But unlike a class where you are limited to covering only the material on the agenda, VMworld has a selection of sessions, labs, vendors, product experts and other VMware customers who attend. Here are some of the things I would experience at VMworld:
- Sessions – There are hundreds of mini one-hour training courses available at VMworld so I could learn about a wide variety of topics. There are dozens of sessions on business continuity and disaster recovery, cloud computing, desktop virtualization, application virtualization, operations and management, and much more. These sessions all contain great technical information, real-world solutions and strategies and customer success stories. There are more sessions than can be seen over the course of the conference, so attendees can view them online after the show is over.
- Labs – There are dozens of self-paced and instructor-led labs on specific topics that will enable me to gain valuable experience in a controlled environment and get answers to any questions that may arise.
- Vendors – Since all the third-party virtualization vendors will be under one roof I can spend time reviewing all of the products we might be interested in and ask questions on the spot without having to schedule an office visit with the vendor. Being able to browse through the product offerings that are available will also allow me to identify those that could be beneficial to our environment.
- Product Engineers - Many VMware engineers attend the conference, so VMworld is a great opportunity to get close to the people that have designed and developed the software and discuss any particular issues, questions or problems that we may have in our environment.
- Customers – There will be thousands of VMware customers and users at the conference which will benefit me by enabling me to network and learn from other users’ experiences. I may find others that are experiencing some of the same challenges that we are and be able to learn how they dealt with them and overcame them.
VMworld may only last a few days but I can access all of the content long after it is over. With the knowledge I’ll gain at VMworld I will be able to better support our virtual environment and grow my own knowledge and experience. I thank you in advance for taking the time to read my request and for considering the many benefits that attending VMworld this year will bring to our organization.
[insert your name here]