Posted by: MarcJacocks
BI, Document Automation
In today’s information-driven business world, I’m not going to blow anyone’s mind by extolling the virtues of enterprise data. We all grasp the notion that the information an organization collects and utilizes can be extremely valuable. Whether this data is being used to drive strategic Business Intelligence (BI) analysis, or to dynamically populate the mission critical communications any organization requires, smarter business practices are contingent upon efficient data capture, manipulation, and application. However, here at Ecrion, we’re seeing that at the top, the most-savvy organizations are thinking about enterprise data differently and gaining a competitive advantage by combining workflows in different areas.
By turning to innovative platforms that integrate advanced reporting and BI analytics in new and logical ways, Fortune 500 companies are utilizing the same enterprise data to dynamically populate communications and power BI analytics. Rather than processing and ingesting the data twice into two different systems (which is time-consuming, costly, redundant, and inefficient, just to mention a few), utilizing one comprehensive platform that includes a data aggregation tool saves an immense amount of time, resources, and money. And this is just process control!
The real value of integrated document automation and BI lies not only in the way in which outputs are created, but more so in the strength, accessibility and impact your communications have both internally and externally. Where most organizations see documents (statements, invoices, forms, and more) as a resource-consuming necessity of business, more and more Fortune 500 companies instead look at these communications as additional opportunities for growth, heightened consumer confidence, and increased revenues. How?
- Smarter documents – Integrated document automation and BI platforms facilitate more intelligent communications. Users can easily incorporate triggers into the data that assess specific customer habits, trends, and demographics, and then include pertinent highly-targeted marketing messages within the document automatically. Stimulating and powerful BI visualizations can be incorporated directly into documents to enhance customer experience.
- Two-way communication – With an integrated platform, fostering productive two-way communication becomes a breeze. Customers have the capability to see exactly what they want to see, how they want to see it, so they can access information in a manner that best suits them. As well, consumers can populate online forms that provide immediate and accurate feedback, and can even generate customized reports based off of interactive dashboards with the click of a mouse. Then, with the ability to track how customers access data, how long they spend on particular pages, or what visuals and messages work or don’t, companies can build better strategy and make better business decisions.
- Consistency across platforms –As customers access communications across mediums (print, online, email, SMS, tablet, smartphone) it is increasingly important to maintain a consistent look and feel. Centralizing and unifying data into a single source that powers both BI and document production ensures accurate formatting and content. Moreover, employing a single comprehensive system means that users can freely customize the documents they receive on any supported device and get the output they want.
Ultimately, Fortune 500 companies are tapping into the immense value that lies within an integrated document automation and BI platform, but this kind of streamlining makes sense for companies of any size that need to generate interactive and customized reports or respond to multiple platform demands. Bringing these traditionally independent processes together provides for significant cost and time savings, simplified workflow management and more productive, empowered communications that provide tangible value to any organization. Are you ahead of the curve?
BIO: Marc Jacocks is the Marketing Coordinator for Ecrion Software. Following undergraduate studies at Wake Forest University, he completed his MBA at the University of Miami, where he concentrated his efforts in Computer Information Systems and Marketing. It was here that Marc fostered his fascination for enterprise data and the strategic value it can provide. Marc firmly believes in the power of data, and continues to explore new and interesting opportunities to leverage information for better decisions and better business.