Unified Communications Nation

Dec 11 2012   11:58AM GMT

SayWhat? Know what the call is about before it’s received

Tessa Parmenter Tessa Parmenter Profile: Tessa Parmenter

SayWhat — a 5-employee start-up — released a product today that actually makes our smartphones smarter. How you ask? By giving phone call recipients the ability to know what a call is about before the phone is answered. It also gives callers the ability to see presence on a phone and check availability before you make a phone call.

SayWhat goes beyond caller ID. It also goes beyond ditchmail services like YouMail, or forward-to-voicemail-and-listen services offered by Google. My Personal Secretary is a mobile app available in the Google Play store today that offers ditchmail and auto-reply SMS to phone calls. But SayWhat goes a step further by allowing callers to explain the urgency, mood and subject of a call before the phone is even answered — much like the subject line of an email.

The benefits of SayWhat seem obvious, and there’s no risk because the application is free, their privacy policy is clear and you can still interact with those who don’t have the app. SayWhat doesn’t even bombard users with advertisements.

The downside? It’s currently only available on Android. Noam Wolf, co-founder and CEO of SayWhat Labs Ltd, says he plans to make it iPhone and Windows’ phone compatible in the near future.

As you could probably guess from the infomercial above, the app is geared at consumers. But the company plans to target enterprises down the road provided enterprises show enough interest in the app.

“There’s nothing bad about this app from the enterprise perspective. I know my buddies over in sales would love it if it could interact with Google Chat statuses, CRM and automated marketing tools — which Noam seems capable of doing if the demand is high enough,” Mobiquity Marketing Associate Ben Bell said.

He noted companies looking to deploy SayWhat would probably own an enterprise app store. One hurdle to enterprise adoption would be finding a way for IT groups to “wrap the app … to do what they need to [do] security-wise,” he said.

While SayWhat may enjoy consumer adoption to start, enterprises looking for similar programs may be more interested in apps like Mosec, Mobile Secretary, which sorts through emails, instant messages and voice calls  and interfaces with a company’s CRM,” Bell said.

Still, SayWhat is the only mobile application that can tell you what a call is about before you recieve it.

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