Posted by: Leigha
Aethra, Cisco, Juniper, LifeSize, Logitech, Polycom, Polycom HDX 6000, Polycom HDX 9000, Radvision, Tandberg, video conferencing market consolidation
The Cisco/Tandberg acquisition catapulted the video conferencing and telepresence market into a competitive frenzy. Don’t expect this rivalrous race to slow down any time soon.
Shortly after Cisco brought Tandberg into the fold, Logitech acquired LifeSize, and earlier this month, Radvision announced plans to acquire Aethra.
Incumbent Polycom quickly mobilized with a counteroffensive play, hyper-focusing on a strategy to retain their current market share and pull customers away from the monolithic Cisco. Forging new partnerships, cultivating deep alliances with existing partners and an aggressive focus on product development is Polycom’s core strategy.
Betting that enterprises are most likely to deploy telepresence as a service over investing in costly in-house solutions, Polycom recently teamed with Juniper Networks to provide optimized platforms for service providers.
In January, Polycom revealed a global reseller agreement with Siemens that will enable customers to leverage the productivity and cost-saving benefits of Polycom telepresence, high-definition (HD) video conferencing solutions and desktop video collaboration applications through seamless integration with the OpenScape UC environment.
Polycom refined their partnership with IBM by expanding Polycom’s integrated voice and visual communication solutions for customers deploying IBM Unified Communication and Collaboration (UC2) environments with support for Lotus Sametime and Lotus Notes.
On Feb. 16, Polycom announced a solution to substantially reduce network bandwidth cost savings for customers. By providing support for a standards-based video compression technology, H.264 High Profile, the company says bandwidth requirements for high-definition (HD) telepresence and standard definition (SD) video conferencing can be reduced by as much as 50%. Support for H.264 High Profile on Polycom HDX room and personal telepresence systems is slated for April.
Polycom also announced an expanded telepresence product portfolio, Polycom HDX 6000 View, which is a full-featured HD room telepresence system with a price point just under $5,000. For companies looking for room-based, 1080p video resolution, check out the Polycom HDX 9000 which will also be available in April. Starting list price is $24,999.