We’re living in a world of “dual-mode communications.” This was an argument made by Neil Schubert at the Mobile & Wireless World conference seven years ago. We have to have two of everything in order to separate our work and personal lives: a work laptop and a personal laptop; a work phone and a personal phone.
But hold the phone. If you have a mobile device for work, you’re in the minority. In a recent article on mobile UC integration limitations, Nemertes Research co-founder Irwin Lazar found that “92% of companies implement bring your own device (BYOD) policies, allowing employees to use personal smartphones to connect to corporate applications.”
Flash forward to 2014, you won’t hear anyone talk about “mobile” without “BYOD” in the same breath. But today’s “BYOD” is more like “BYOBD – bring your own business device,” according to Curtis Peterson, vice president of operations at RingCentral, in an interview on business communication.
Peterson believes this because of the restrictions that go along with connecting personal mobile devices to corporate applications, like letting employees use only certain devices purchased at certain locations. But even if a company doesn’t make an employee add an asset sticker to the back of the phone, most enterprises — in the name of security — will remotely wipe a phone if it becomes lost. While we have moved mostly away from having to carry both a work and a personal mobile phone, employees have had to become their work persona at the expense of their personal one.
“Kudos to businesses for convincing employees to go buy their equipment for them, but it becomes a challenge down the road in terms of trust and privacy,” Peterson said.
While some companies, like DropBox, are spinning off its consumer-grade products into offerings geared towards the enterprise, others, like RingCentral, allow employees to switch between work and personal resources on mobile devices. This is called dual persona or mobile device management (MDM).
“MDM remains a vital component in monitoring key device issues and assuring configuration and compliance with organizational operating policies related to this aspect of management,” wireless expert Craig Mathias said in a tip on mobility management.
While this begins to solve the problem, it’s just one part of the dual-mode communication predicament. “We might sum up here by stating that MDM is a necessary, but not a sufficient, mobility management capability today,” Mathias said.
For a while, linking mobile devices to an overall unified communication strategy may be as complex as managing the devices themselves. Though the need is there, the market may still have some catching up to do.