The advantages of building a private enterprise app store
Posted by: Guest Author
Enterprise app store, enterprise app stores, mobile devices, managing mobile applications, consumerization of IT, bring your own device, BYOD, Philippe Winthrop, Enterprise Mobility Foundation, Enterprise Mobility Forum
Walk down the streets of a busy city and you’ll find people glued to their mobile devices, texting, checking their email or doing something else with their smartphones. That “something else” is nothing short of revolutionary.
Beyond playing games or interacting on social networks, people are accessing information literally on-the-go. Increasingly, what they’re accessing extends well beyond consumer-centric information into the work-related realm. Enterprises are looking to build enterprise app stores to securely deploy and manage mobile enterprise applications.
Similar to consumer-based app stores, like iTunes, the enterprise app store is a concept with which any smartphone user should be very familiar. As opposed to browsing a catalog of hundreds of thousands of apps — which may or may not have been tested and curated — “customers” (employees) are instead offered any number of mobile applications to download to improve productivity.
The benefits of creating an enterprise app store should be rather self-evident. First of all, enterprise app stores replicate public app stores by extending the familiar user-centric view of application deployment. Enterprise app stores also provide organizations with a means to deploy custom applications in a private and secure fashion, bypassing public infrastructure and approval processes to disseminate the applications.
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