- The world of unified communications is expanding with mobility — and consumer communication devices are being brought into the enterprise. While not a great number of organizations are supporting bring-your-own-device policies, users expect applications to work across multiple platforms, mobile devices and operating systems.
- More UC vendors are beginning to standardize video by using codecs like SVC, which enable competitive vendor pricing as well as scale to multiple devices.
- The cloud has affected every side of IT, and UC is no exception. UC as a Service (UCaaS) will pick up in popularity and incorporate cloud provider behemoths like Google into the competitive landscape.
- Last but certainly not least, is the introduction of collaboration products. Collaboration has been so integrated into UC that the market term is now known as “unified communications and collaboration (UC&C or UCC).”
UC Magic Quadrant author Bern Elliot, VP Distinguished Analyst, explains the reason for such a tight-knit integration:
It’s a natural fit to start integrating collaboration capabilities with communications capabilities… It really was enabled by the convergence of communications into software environments on Internet networks around Internet standards…. As unified communications comes together, the environment can do more because it’s software [which can break down] … unified communication silos.
These trends will continue to evolve the definition of UCC. In the coming year, we can hope for fewer silos between different types of communication, like messaging and telephony. We can expect more cloud services for UCC; UCC products with mobile clients will become the norm; and video will become more integrated, higher quality and less pricey.