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Social media monitoring

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June 5, 2014  9:24 PM

A social media contrarian speaks out on the limited value of tweet analytics

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski
CIO, Social media monitoring

A customer loyalty or a customer service department may not be the most "analytically inclined" departments within a business, but they may have some of the best data. That's according to Tom H.C. Anderson, consumer insights expert and...

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