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June 27, 2014  7:46 PM

Chief marketing technologist: A bridge between IT and marketing

Fran Sales Fran Sales Profile: Fran Sales
Chief marketing technologist, CIO, data privacy laws, digital marketing, Digital media, Intelligence, Internet of Things, Marketing, online, Ray Kurwzeil

A brand is a contract between a company and its consumers, says marketing consultant Marc de Swaan Arons on The Atlantic, and the customers its judge and jury. And never has it been more crucial to uphold that contract than in today's digital market, as evidenced by Gartner's prediction...

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