TotalCIO:

customer crowdsourcing

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May 25, 2012  2:30 PM

The revolution is here, but is the CIO’s role about cleaning up the mess?



Posted by: Linda Tucci
agility, CIO, CIO role, Cloud computing, consumerization of IT, customer crowdsourcing, MIT Sloan CIO Symposium, voice of the customer

What would the CIO role be without all the hand-wringing over whether it will survive another minute? This week was the annual MIT Sloan CIO Symposium, "Piloting the Untethered Enterprise," a one-day conference so crammed with provocation, bon mots, covert deal...

October 25, 2011  8:31 PM

Customer crowdsourcing a growing trend for product design?



Posted by: Christina Torode
CIO, customer crowdsourcing

I recently heard an interesting twist on crowdsourcing. It wasn’t about the marketing group combing social media sites for new promotional ideas, or businesses having online contests to gather new product ideas from consumers....


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