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May 23, 2014  5:31 PM

CIO, CDO, CMO say teamwork, metrics, courage key to digital transformation

Fran Sales Fran Sales Profile: Fran Sales
CDO, Chief Digital Officer, CIO, CIO leadership, CMO, Digital disruption, Digital strategy, MIT

Digital innovations have disrupted how we live; a tech-savvy populace now equates a great user experience with exceptional digital experience. So it's no surprise that companies are adding digital chiefs willy-nilly. In addition to the CIO role, we're seeing chief marketing officers (CMO) and chief...

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