Posted by: Linda Tucci
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Talk about a booby trap. Yogesh Gupta, the president and CEO of FatWire, was glibly making his way through his presentation on “Online Engagement — The Key to Success in Good Times and Bad.” The gist of the first 20 minutes or so was that in hard times companies can exploit the Web to gain market share, retain customers, etc., without spending a ton of money. When it came time for the FatWire commercial — you need a pro to really get your Web presences right — Gupta called up one of his employees to show the audience a demo of what FatWire can do for its customers in terms of data analytics. The site that was called up was none other than Playboy’s and, in particular, Playboy’s Cyber Girls. But no worries, says Gupta to the audience, it’s been “sanitized.”
“It’s still offensive,” calls out a woman in the audience, and therein ensued what must be a first for an IT/Web 2.0 conference: a heated exchange about why Gupta chose this site and did he understand that it was an assault on women in the audience. The woman, who happened to be sitting near me, ended up extracting an apology from the podium and a personal apology after the talk was over. More later…