The slowing U.S. economy has apparently encouraged Dell to reexamine its international growth model. Today, the computer giant unveiled four low-cost computer models for China, India and other emerging economies.
The two notebook and two desktop PCs are the first Dell models designed especially for emerging markets, according to Steve Felice, the U.S. computer maker’s president for the Asia-Pacific. They are meant for small-business users and are to be sold in 20 countries across Asia, Africa and Latin America, according to the AP. Prices for the new Vestro notebooks will start at 3,299 yuan ($475) and for the desktop PCs at 2,999 yuan ($440).
Now, I know the SearchCIO.com readers aren’t “small-business users,” but this statistic struck me: Dell’s first-quarter sales in China India, Russia and Brazil grew by 50%, about 10 times the U.S. rate! No wonder Dell is one of many companies turning to foreign markets!
I’m trying to find out if these are available for purchase to American companies with foreign outposts. In the meantime, read the full article and let us know what you think of Dell’s strategy. I know SearchCIO.com has some international readers, and it would be great to hear from you, too.