Apr 12 2013   4:27PM GMT

Creativity is wasted without strategy for managing innovation

Karen Goulart Karen Goulart Profile: Karen Goulart

The people on your team seemed to be brimming with creativity when you hired them. So why aren’t all these great ideas translating to innovation in your organization? Perhaps it’s because you’ve overlooked the importance of a strategy for managing innovation. As the author of this week’s lead Searchlight item points out, creativity and innovation are two different things. Creativity begets innovation, but ideas don’t come to fruition without some guidance.  Also this week: teens tire of Facebook, the next killer mobile app and more.

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Now if only someone could create an innovative way to represent managing innovation...

Now if only someone could create an innovative way to represent managing innovation…

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