TotalCIO

Aug 10 2012   6:36PM GMT

Creating competitive advantage through data analytics



Posted by: Karen Goulart
Tags:
Big Data
big data analytics
CIO
CIO job; CIO leadership; CIO careers
CIO management
CIO position
CIO role
Competitive advantage
data
data analytics
Google
Green IT
IT and business alignment
IT as a service
IT organization of the future; cloud computing; services broker
Microsoft
social analytics
Social media

The summer games may be winding down in London, but we just can’t let go of that whole go-for-the-gold-vibe. Hence, this week’s roundup of news bits and analysis from around the web explodes out of the blocks with three items about creating competitive advantage. Find out why Bing may well be the smartest search engine in the room but is still no match for well-connected Google. Also included for your reading pleasure in this week’s roundup: One expert’s take on how to keep IT competitive with outside service providers and why big data analytics may ruin the fun for coupon clippers.

You may be the smartest candidate for the job, but sometimes it’s all about social connections. This holds true in the Bing versus Google battle for search supremacy.  Despite having what may be the smartest computer learning system in the world, the Microsoft-owned search engine lags far behind Google. Why? It’s all about the massive amount of personal information Big Brother Google captures about users.

If CIOs don’t think they have to compete for the business of internal customers, chances are they’ve already lost them. Check out these expert tips on keeping IT competitive and relevant to the business. While you’re at it, read why we think this just might be the new CIO benchmark.

What’s a little privacy when there’s money to be saved on diapers and coffee? In a quest to create competitive advantage supermarket chains put big data analytics into action by offering customers individualized pricing based on their shopping habits.

Instagram: It’s not just for shoe-gazing hipsters anymore. Increasingly, big-name companies like Starbucks, GE and Nike are leveraging the popular photo app to gather customer data.

Finally, in case you missed it, check out this week’s installment of CIO Matters in which news director Linda Tucci makes a case for the CIO’s need to know just how “green” cloud computing really is and why it matters to us all.

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: