The old saying goes that you can’t be all things to all people. But Amazon is sure as heck gonna try. In this week’s SearchCIO.com Searchlight, the king of digital disruption shows how it’s done. With the acquisition of social networking site Goodreads Amazon is not only bolstering its tried and true book business it’s making itself nearly all things to all internet using people. Oh, and likely beating down the competition in the process. Also this week: why the Spamhaus DDoS attack is worth worrying over, a data-loving skeptic’s look at unstructured data and more.