Posted by: Gagan Mehra
Analysis, In-memory data management, Real-time Big Data, Uncategorized
Everybody’s talking about in-memory data management (IMDM) these days, and for good reason. In industries ranging from financial services, e-commerce, and telecom to travel, media, and defense, IMDM is relieving longstanding pain points and yielding breakthrough products and services. IDC, Gartner, and Forrester say that in-memory technologies are increasingly a cornerstone of enterprise Big Data strategies, and here at Terracotta we’re seeing huge demand for BigMemory, our own IMDM solution.
BigMemory is hot because IMDM opens totally new possibilities. When you keep ALL of your data in memory, your applications speed up by orders of magnitude. SLAs are met. Customer are happier. Sales increase.
Here are 5 ways IMDM boosts the performance of organizations —and the reputations of their CIOs:
1. Lightning-fast fraud detection: Credit card companies that use BigMemory used to spend 45 minutes detecting a fraudulent transaction. Now they can do it in the time it takes to swipe a card, saving hundreds of millions of dollars for their cardholders and themselves.
2. Real-time reservations: Several of the world’s largest travel reservations systems use BigMemory to keep all bookings in memory, slashing transaction times by up to 98%.
3. Globally scalable e-commerce: The world’s largest e-commerce sites use BigMemory to scale to and instantly execute millions of concurrent customer transactions. Unlike disk-bound databases, BigMemory can make entire product catalogs, promotion calendars, and inventory levels instantly accessible to enterprise applications.
4. Dependable mobile synching: Digital media companies use BigMemory to keep program metadata in memory, making it easy to synch content across millions of devices.
5. Rich online game play: Online gaming companies use BigMemory to keep terabytes of game data in memory for faster, richer gaming experiences.
IMDM can literally transform your company (and your career), but it has to be aligned with business goals, data needs, and long-term vision to be successful.
Are you a fan of IMDM? Post a comment, or contact me at firstname.lastname@example.org to continue the discussion.