Verizon has decided to keep its cloud offerings under the Terremark brand, which I think is a good idea because the cloud and cloud-hosted services fall outside the traditional structure of a telco. Operations in telecom providers means the network, and science and technology is not typically involved in monetization projects. While internal IT (OSS/BSS) has IT expertise, for now, most operators are seeing their internal IT and cloud IT as separate, until they’re sure that the two can share an infrastructure without creating security or performance issues for either one.
Cloud monetization is the third pillar of operator profit-building (after content and mobile). Operators here are envisioning a rather convoluted evolution, with service feature technology (the evolution of the stuff hosted today on service delivery platforms), OSS/BSS, and cloud services all being relatively independent at first and then converging over time. One likely instrument of this convergence is the “feature cloud”. Managed security services and other services offered from a cloud platform are only a little different from content or mobile service features hosted on a cloud, and over time the difference will likely disappear.