Uncommon Wisdom:

mobile advertising

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April 14, 2010  1:38 PM

Alcatel-Lucent’s continues in ad broker mode with Optism



Posted by: Tom Nolle
Alcatel-Lucent, mobile advertising, Online advertising

Alcatel-Lucent is continuing its concept of being a broker in connection with next-gen services with an offering in advertising. Optism is the name of the solution, and like the Open API Program we’ve talked about...

May 22, 2009  1:20 PM

Alcatel-Lucent’s mobile ad move



Posted by: Tom Nolle
Alcatel-Lucent, Google Latitude, mobile advertising

Alcatel-Lucent is supplying technology for a new mobile advertising mechanism based on location and opt-in messaging. The idea is to locate users within a specified distance of a retail location and then send them text...


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