Uncommon Wisdom:

Internet advertising


October 21, 2010  1:41 PM

Behind the Facebook breach: Why we should beware of ‘free’

Posted by: Tom Nolle
breach, consumers, Facebook, free, FTC, Internet advertising, Online advertising, privacy, regulation, targeting

The Facebook privacy breach scandal, where popular application providers shared private data without user permission, is only the latest in a series of targeting-related breaches of privacy...

May 26, 2009  10:16 PM

Tech IPOs show need for monetized online services

Posted by: Tom Nolle
ARPU, Internet advertising, network monetization

The IPO success of OpenTable last week may be an indicator that the Internet advertising bubble is bursting. There have been a host of ad-related IPOs this decade following up on the ever-popular “you don’t have to pay for…” theme that was briefly tried for Internet services in the late...


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