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May 7, 2008  2:08 PM

Sprint/ClearWire WiMAX move to shake industry



Posted by: Tom Nolle
Google, Intel, WiMAX

ClearWire and Sprint have finally married, apparently, brokered by Comcast, Google and Intel. The move is said to be preparing to shake up wireless carriers, but the most significant impact will be to expand the notion of a hot spot into something with metro or even national scope. As we have said...

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March 3, 2008  2:18 PM

Golden Google: Signs of reality?



Posted by: Tom Nolle
Google, IP advertising

Business Week has joined other publications and sources in noting that Google may be experiencing the signs of decay in its basic click-through ad model. Google’s stock sunk when its reported clicks dropped in January, and investors began to worry whether the Google model was...

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February 22, 2008  2:30 PM

Google video ad trials – the clueless approach



Posted by: Tom Nolle
Google, Online advertising, Video

Google has launched a trial of its controversial banner-add-on-video strategy, and we believe the step shows the extent to which the online content ad process is detuned from market reality. The approach has continually been shown to be offensive to viewers of video, far more so than the...

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