The thing that has made over-the-top players successful in the service layer is that they’ve dodged inertia. Because they don’t worry about standards beyond blowing a casual kiss here and there, they can expose features via APIs very quickly. If you wait for industry consensus on APIs, you’re putting yourself at the tail end of a multi-year process and then saying you’re running at market speed. I’d like to see Alcatel-Lucent open up more regarding how it will create features in Application Enablement and how quickly it can expose them using RESTful APIs.