Motorola’s Android phone: good but compelling enough?
Posted by: Tom Nolle
Motorola has launched the Cliq smartphone, its first Android operating system model and one that offers users a kind of “mashup” launch page called Blur (not much marketing zip) that consolidates social network, email, and IM into a single page.
Motorola has been a major laggard in the smartphone space, and it’s now teaming with T-Mobile for the Cliq launch, since T-Mobile has the longest history with Android phones. There are also some international prospects for Cliq, but the problem is that the gadget doesn’t have any really compelling benefit and thus may not be enough to pull through a lot of additional sales for Motorola.
We think the Android choice is smart. Nobody but Apple, Blackberry and Palm can hope to sustain a developer program on their own these days. The problem is that Motorola has waited so long that it’s going to be incredibly hard to differentiate its announcements from the pack.


