IT to return to cheap-cost focus — forever?
Posted by: Tom Nolle
The Economist has recently published a story on the impact of the recession on tech, and while we don’t fully agree with the conclusions there are some very important points made. The most significant is that buyer behavior in IT spending is not automatically going to recover—ever.
The article cites a flight to cheapness, a return to a pure cost focus, as major risks to tech. Our own research in this area has long showed the root problem isn’t the downturn, but the timing of the downturn relative to the 2001 slump and the broader cyclical pattern of spending.
We ended a strategic IT cycle with the slump in 2001 and should have launched a new one (based on the SOA/mashup paradigm) shortly after. Instead, IT spending has stayed at a historical low level relative to GDP ever since. We were in a pattern of IT commoditization that the SOA cycle was trying to break, and if the current downturn kills that cycle, it will be years before IT spending growth would recover to historical levels.


