Sony Ericsson named a new president, the former head of Ericsson’s U.S. operation, in the hope that management changes can reverse the course of the company’s continued handset market share losses.
The venture was established with the hope of galvanizing the Ericsson handset business, but so far it hasn’t worked at all, largely because it missed the smartphone revolution. That simple truth embodies the problem that Bert Nordberg will face. You can’t rewind history simply because you change CEOs, and the smartphone space is very crowded today.
We’re of the view that it will take a major effort and a lot of missteps by competitors for Sony Ericsson to pull things out at this point.