Social networks drive telecom services change

New research has demonstrated the impact of social networks on basic communications behavior was demonstrated by research just published showing that membership for social media has surpassed use of personal email for communication.

It is this radical behavioral change that we think is central to the process of planning next-generation services. Not only is social networking a different model, it is a model anchored in a web portal, and thus easier to exploit with OTT technology than with telco technology.

The pace of market change is not slowing, and addressing the new situation will be critical for telcos if they want to pursue their monetization goals. It’s even more critical for vendors that want to sell them equipment, because not only is the investment in future infrastructure dependent on monetization, providers are looking for active vendor participation in solving their problems.