Oracle is launching a major telco OSS initiative based on conformance with the Telemanagement Forum (TMF) SID data model and architecture. The move is an evolution of Oracle’s growing interest in the carrier market, but it also represents a key step in its competition with IBM and perhaps for the industry as well. The Oracle OSS model includes the ability to import information from other information systems, but it also integrates many of what would ordinarily be seen as enterprise applications, such as ERP. This increased focus on business applications for OSS processes is reflective of the TMF view but also tends to favor software players like Oracle against middleware/hardware players like IBM. For the industry the move likely means much greater service provider focus on OSS processes, since the giants of the industry are now contending with each other in that space and elevating their issues to be visible to senior management. We believe this will put additional pressure on network equipment vendors to take some stand in the OSS and service management space,or risk being marginalized under the software umbrella of others like Oracle.